Eleven Eleven Collections began from something personal long before it became a brand. It grew from moments that carried meaning, from memory, and from a promise I made that continues to shape everything I create.
What it has become is not just jewelry. It is a reflection of how I choose to move through life. Intentionally. With care for what something holds, not just how it looks.
At its core, this brand is created from intention, guided by presence, and defined by purpose.
Created with Intention
I believe in creating in a way that feels aligned. Letting meaning lead the process so each piece can become what it is meant to be.
A lot of my inspiration comes from everyday life. Small details. Moments of stillness. The feeling of wanting something to carry emotion rather than just design.
Each piece starts there. With a feeling first, and everything else built around it.
Guided by Presence
Presence is not something I try to achieve. It is something I return to.
In nature. In quiet moments. In the simple act of paying attention to what is in front of me.
That way of being is what shapes the brand. It keeps things honest and unforced, so what is created feels like it belongs in real life, not just as an idea.
Defined by Purpose
Eleven Eleven Collections began from a promise I made to my mother before she passed, to give back to animals in her honor.
That promise has been part of the brand from the beginning and continues to guide everything I create.
Eleven percent of all sales are donated to support animals, and this commitment remains at the center of the brand.
The Light Within Us
I have always believed that the light in someone else does not dim our own.
I learned this in a more personal way through loss and connection, understanding that love does not leave, it simply changes form. It stays with us.
That belief also extends outward. There is room for all of us to grow, expand, and be seen. Someone else stepping into their life fully does not take anything away from yours.
If anything, it reinforces that there is room for all of us.
Giving Back
Eleven percent of all sales go directly to supporting animals.
This is something I carry with me in every part of the brand. It is steady, intentional, and deeply connected to why Eleven Eleven Collections exists at all.
Every order carries that forward.
A Way of Living
Eleven Eleven Collections is not just jewelry.
It is a reminder to stay connected to meaning in a world that often moves quickly past it. To choose things with care. To return to yourself often.
And to remember that what you surround yourself with can hold more than just form. It can hold feeling, memory, and intention.
XO
Ashley Christine | Founder
